Project Evaluation by Willem

Briefing, Media Strategy and Conceptual Design
When I think back of what we did during the briefing the best thing about it was the formulation what cross media really is. At first I had no idea, but what we formulated back then was usefull during the whole project. It was indirectly used a an evaluation definition for the conceptual design and because of the the definition we added the part to the project that made it more ‘transmedia’ what we called the pure form of crossmedia: the part of the project where users themselves can decide where the rabbits should be placed. The briefing was a useful tool to confine our design borders so that we could formulate a direction of our conceptual design. The persona’s could be used better though, or I just missed the part where we really focused on our target group. On the conceptual design I haven’t got much to remark on, only that we could have investigated more what the types of media really are. What is a poster, What is a flyer, how does it function, what are its ways to people etc. The concept itself: maybe I’m not a mayor fan about it, I’m still happy with the result.

Detailed design & Design evaluation
the task flows and analysis were performed in the right way to my opinion. The task flows were  a good tool to get an idea about the complexity of all the different steps in the media usage and the links between them. Although it was complex to translate them all to wire frames and design points, I think we did a good job. It is a good thing understand the difficulty of this. The website made it really complex. The key is a good overview, although it’s hard to keep it at all times. Some flaws were already found in our end design according to our design evaluation and  survey, and this proves my point. It shows that every design should be evaluated, nobody can do it right at once.  But it should be noted that Thian made beautiful visualisations. The survey itself was fun to do and gave some unexpected outcomes, but next time I think it should be more structured and more thought of. Now it is more the tip of the iceberg that it should be, still the outcomes were useful. The questions were open and that gave an extra difficulty to the survey. An observer was a good idea.
The movie storyboard was really fun to do. I discussed every step of the way with my fellow group member Floris. We started with one storyboard which was evaluated at least 4 times, every time changing big or small time. I think it is really thought through and I’m happy about it. The same counts for the presentation movie, although I only wrote the spoken text and found the background music.

All in all, I’m happy about how the project went!


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January 2010
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